Google Adsense

News.com is running a really interesting article on Google Adsense. I'd been wondering what was going on with Adsense as the value of it has dropped dramatically in the last month. A couple things that jump out.

The net effect of (the changes) is that we are now serving fewer ads than before, and the ads are of higher quality.

and

"The relevancy of the ads has deteriorated significantly in the past month," said the publisher, who asked to remain nameless because of Google's terms of service forbid publishers from discussing the program. "When an ad appears on the page that has nothing to do with the topic of the page, click-through and revenues go down significantly."

Posted by Kimbro Staken