September 02, 2003
Porsche designs new line of LaCie drives
LaCie on Tuesday announced plans to begin shipping a new line of DVD drives designed by Porsche Design GmbH this month. The drives will offer DVD-RW and DVD+RW technologies in one device and sport FireWire 400 and USB 2.0 connectivity. The company is also offering a Porsche-designed CD-RW drive and external hard drives. [MacCentral]
Wow, it's amazing how companies so incredibly misstep like this. I have one of the Lacie d2 design hard drives and I think it looks very cool. These new drives by F.A. Porsche are just ugly and considering the comments on the MacCentral article that seems to be the prevailing opinion.
Lacie made a huge mistake with this change, slapping the Porsche name on it isn't going to save it. I'm going to guess this company must have new management or something, nothing else can explain such a serious screw up.
You might wonder why anyone would care what an external harddrive looks like, well...yeah it's kind of silly, but oh well.
Posted by kstaken at September 2, 2003 08:52 PM | TrackBack